2009 archive
UN Climate Conference closes without adopting 'Copenhagen accord'
Copenhagen: A disaster for the world's poorest
Danish PM tries to derail UN climate talks; Friends of the Earth suspended from the conference
Friends of the Earth suspended from UN climate talks
The angry mermaid winner is...
Africa moves to stop rich country power grab and protect kyoto targets
Statement on police tactics in Copenhagen
Five thousand people Flood Copenhagen for Climate Justice
Climate Capsule: People from around the world demand climate justice now
Public vote closes on Sunday for angry mermaid award
Obama to Receive Prize Based on Promise He Has Failed to Keep
Europe must commit to at least 40% reductions by 2020 without offsetting
Leaked Copenhagen accord text profoundly unjust
40% domestic emissions cuts in europe by 2020: feasible and affordable
Two million want climate justice in copenhagen
We can feed the planet and save the world
Rich countries scheme to ditch Kyoto targets
'CERTIFIED' PALM OIL NOT A SOLUTION
Friends of Earth International calls on President Obama to earn his Nobel
Angry Mermaid award to expose business lobby undermining climate action
First International Climate Justice Tribunal Started
climate talks regress
Rich Countries Try to Dodge Climate Obligations
Halt to Palm Oil Investments Welcomed
'Sustainable Palm Oil' advert false, says watchdog
Environmentalists Welcome World Bank President's Halt to Palm Oil Investments
Shell violates OECD Guidelines in the Philippines
Speechless novel Launched
European Union urged to reconsider its role in Central America
SHELL CLIMATE CRIMES EXPOSED IN NEW REPORT
US HOLDS U.N. CLIMATE NEGOTIATIONS HOSTAGE
climate crisis: Politicians must find just solutions
Carbon Offsetting Exposed as Con
NEW REPORT CASTS DOUBT OVER BIOFUELS ‘WONDER CROP’ JATROPHA
public warned over 'Green Soy' scam
new research reveals that shell is the world’s most carbon intensive oil company
a welcome shift in united nations views on food sovereignty
ShellGuilty Campaign Launched
photo competition winners announced
World Forests Rapidly Disappearing
Negative impacts of monoculture tree plantations on women
GM CROPS FEED BIOTECH GIANTS ONLY
‘biodiversity photo competition starts today
NIGERIA TO STOP COMPANIES FLARING GAS
Friends of the Earth International Calls for an End to the Violence in Gaza
 
You are here: Home / Media / Archive / 2009 / 'Sustainable Palm Oil' advert false, says watchdog

'Sustainable Palm Oil' advert false, says watchdog

BRUSSELS, 10 September 2009 – Friends of the Earth has welcomed a ruling yesterday by the UK advertising watchdog that describing palm oil as “sustainably produced” is false advertising.

The UK Advertising Standards Authority (ASA) ruling followed a Friends of the Earth Europe/International complaint against an advert by the Malaysian Palm Oil Council. [1] The ASA has banned the advert.

MPOC's statement that palm oil is the 'only product able to sustainably and efficiently meet a larger portion of the world's increasing demand for oil crop-based consumer good, foodstuffs and biofuels' was found misleading.

Also the statement that palm oil contributes to alleviation of poverty was misleading, as 'there was not a consensus of the economic impact of palm oil on local communities'.

The ASA further stated that the certification scheme of the Roundtable on Sustainable Palm Oil was 'still the subject of debate'. Therefore, making a claim that palm oil could be wholly sustainable, which cannot be substantiated, was deemed to be misleading.

Friends of the Earth International corporate campaigner Paul de Clerck said 'We are pleased that the ASA has ruled that palm oil cannot be qualified as sustainable. The Malaysian palm oil industry continues to lie about the negative environmental and social impacts of palm oil. The vast scale of palm oil production means that it cannot be sustainable - it destroys forests, increases carbon emissions, and forces local communities in developing countries off their land'.[1]

Friends of the Earth Europe biofuels campaigner Adrian Bebb said:

'Europe”s growing demand for palm oil is driving the expansion of plantations around the world. Wasting this oil by burning it in cars adds insult to the crime. The European Union must get rid of its target to massively expand biofuel use.' [2]

The Friends of the Earth's complaint can be found at:
http://www.foei.org/en/what-we-do/forest-and-climate-change/grassroots-highlights/2009/halting-misleading-palm-oil-ads

The ASA ruling can be found at:
http://www.asa.org.uk/asa/adjudications/Public/TF_ADJ_46897.htm

For more information:

Paul de Clerck, Friends of the Earth International Corporate Campaigner

phone: 32-494380959, paul@milieudefensie.nl

Adrian Bebb, Friends of the Earth Europe biofuels Campaigner:

phone: 49-16094901163, adrian.bebb@foeeurope.org

Notes to Editors

[1] In January 2008, the Advertising Standards Authority (ASA) ruled that an advertisement by the Malaysian Palm Oil Council (MPOC) which described palm oil as "sustainably produced" was false advertising. The verdict followed a Friends of the Earth International complaint against an advert by the Malaysian Palm Oil Council. For further information

see:
http://www.foe.co.uk/resource/press_releases/sustainable_palm_oil_adver_09012008.html

[2] The EU target requiring 10 percent of the EU’s energy in transport to come from renewable sources by 2020 was passed in December 2008 but still needs to be implemented into national law. Significant new research on the carbon emissions caused by indirect land-use change to make way for biofuels crops was published in 2007 and 2008.

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