england, wales and northern ireland: shamed shell abandons wildlife photo sponsorship
Yet this is the corporation with ambitions to develop Arctic oil, also known for environmental destruction through its highly-polluting operations in Canada’s tar sands, and in the east Siberian island of Sakhalin.
This attempt at greenwash spurred a campaign to end Shell’s involvement. Friends of the Earth England, Wales and Northern Ireland, along with many other groups and individuals, campaigned for two years to stop the hypocritical sponsorship.
The campaign culminated with FoE England, Wales and Northern Ireland calling on members of the public to urge the Natural History Museum, which holds the exhibit, to find new sponsors. Nearly five thousand letters and emails were sent by FoE supporters to the director of the Natural History Museum, calling on him not to renew the sponsorship deal.
In early 2008, the Natural History Museum announced that Shell is no longer the sponsor of the prestigious award.
Read more about FoE EWNI's national victories in 2007.