papua new guinea: reaching young people through music

The album was launched and sold during FoE PNG's first-ever fundraising drive, which was held parallel to the celebration of the 38th anniversary of Friends of the Earth International. In the following days, the music was promoted to the public through the radio and television. A concert was organized, during which FoE PNG staff spoke about their campaigns and gave out information to the crowd.

The launch of the music album attacted national media attention and resulted in numerous information requests being sent to FoE Papua New Guinea. It has created a lot of goodwill among members of the public towards the organization. Program Officer Harrison Owage said: "This was a milestone for our campaigns, and it has encouraged us to push forward into greater things."