'Sustainable palm oil' advert false says watchdog
After a complain from Friends of the Earth International the UK advertising watchdog has ruled that claiming palm oil is "sustainably produced" is false advertising.
The UK Advertising Standards Authority (ASA) ruling followed a Friends of the Earth Europe/International complaint against an advert by the Malaysian Palm Oil Council.
MPOC's statement that palm oil is the 'only product able to sustainably and efficiently meet a larger portion of the world's increasing demand for oil crop-based consumer good, foodstuffs and biofuels' was found misleading.
Also the statement that palm oil contributes to alleviation of poverty was misleading, as 'there was not a consensus of the economic impact of palm oil on local communities'.
The ASA further stated that the certification scheme of the Roundtable on Sustainable Palm Oil was 'still the subject of debate'. Therefore, making a claim that palm oil could be wholly sustainable, which cannot be substantiated, was deemed to be misleading.
Our corporate campaigner Paul de Clerck said:
'We are pleased that the ASA has ruled that palm oil cannot be qualified as sustainable. The Malaysian palm oil industry continues to lie about the negative environmental and social impacts of palm oil. The vast scale of palm oil production means that it cannot be sustainable - it destroys forests, increases carbon emissions, and forces local communities in developing countries off their land'.